Competitor Topic Analysis

Identifying the specific keywords and topics that your SERP competitors are including in their content can help you zero in on keyword opportunities, exploit topic gaps and design content that will outperform your competitors.


Action Items

  1. Create a document for any target search query
  2. Identify the topic scores of the top 3 competitors for that query
  3. Determine which of the three mentions the most of the top 10 most used longtail topics