Curating a Manual Brief

The first thing teams do when building a content brief is go to Google. Here, they'll click around top results for a target query, copying and pasting snippets and headers into a document editor until they have enough content to work with.

This process takes forever. And it sucks.

Frase solves this by putting all the research you need at your finger tips so that all you have to do is point and click on headers, questions, topics, snippets, etc in order to add them to your document.


Action Items

  1. Curate a practice brief with 4 headers
  2. Add an FAQ section to your brief with question/answer pairings