How to Use Topic Clusters

Frase uses your Google Search Console data to automatically break down the queries you rank for into different topic clusters. These clusters provide valuable, high-level insight into content opportunities that can bring your content to the next level.

Topic Clusters as Strategic Initiatives

Topic Clusters help you do something pretty magical with your content strategy: they help you zoom out and look at the big picture.

The Topic Cluster filter allows you to identify entire subjects that need your focus. For example, you might find (like in the example done in the video) that one of your clusters has a fairly high number of impressions but an extremely poor average ranking. This a clear indication that this topic needs your attention, and that you should develop a strategic initiative around creating and optimizing content about that topic.

Action Items

  1. Identify your topic cluster with the worst average ranking and filter your dashboard by it.
  2. Then identify the top 5 highest-impression queries with the "opportunity" status